CALIFORNIA MOM ORGANIZES 1,000 WEIGHT LOSS PARTIES AS PART OF THE “NEIGHBORHOOD SLIM DOWN” CAMPAIGN
America’s New Fitness Expert Slimming Down America by Throwing Parties
Orange County, CA—Chalene Johnson, a 37-year-old mother of two and creator of Turbo Jam®, the nation’s hottest fitness program in well over 2,000 gyms nationwide is embarking on what she calls her "life’s mission." An eighteen-year fitness professional, Johnson recalls, “I had people showing up week after week, exercising hard, but not losing weight. I was one of them. I knew the problem was our diet. I started experimenting by creating a small support group made up of my neighbors and friends and threw a “Slim Down Party”! My mission was to dispel diet myths and teach healthy eating that would work for even the busiest individuals and families on the go. Then everyone at the party would commit to stick with it for 10 days. It was astonishing to see how people in the group naturally started to keep each other accountable and offer support. I was shocked how quickly people lost weight, started feeling better, and had a great time during the whole thing! It brought tears to my eyes.” said Johnson. With two years of proven success at her Slim Down parties, Johnson decided to take the concept nationwide and created "NEIGHBORHOOD SLIM DOWN."
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