Advertising Idea: Weight Scale at Bus Stop
Here’s a woman sitting at a bus stop in the Netherlands. Her weight shows up for all to see (in kilograms). She’s sitting on a weight scale.
The bus stop weight scale is part of an ad campaign by a fitness gym called Fitness First. They want to shame people into joining their gym. This takes the cake. What nifty advertising ideas will we see next?

[...] Original post by SlashWeight.com – Let’s Talk Fitness! [...]
[...] Here’s a woman sitting at a bus stop in the Netherlands. Her weight shows up for all to see (in kilograms). She’s sitting on a weight scale. The bus stop weight scale is part of an ad campaign by a fitness gym called Fitness First. They want to shame people into joining their gym. This takes the cake. What nifty advertising ideas will we see next? Source Teen Weight Loss Plans [...]
Definitely an innovative advertising idea, and true to the interesting story to it, it will ’shame’ ppl…maybe they paln to use speakers next, in case ppl don’t realise where to look
(Hope they don’t shut down that bus route for lack of passenger traffic)